Yes, in reviewing many sites, included Consumer Reports, the reliability rankings for each brand is as follows.
Toyota, Mazda, Kia, and then Hyundai, all of which are in the top end of brand reliability.
And yes, these cars are all over the place. But my impressions are this. A huge portion of the Hyundai Elantra's I see are of the current design (2013-2015), the majority of Mazda3's are pre 2014 design (2007-2013 I believe), and I haven't spotted any current designs of the Toyota Corolla.
When I purchased my Dodge Caliber I was drawn to it for one main reason, the design, it stood out from the rest. All other hatchbacks in 2007 looked like jelly-beans on wheels and the Caliber actually had an aggressive design like it could, potentially kick some ass on the road, which was likely achieved by the SRT version of the Caliber.
I like the Mazda3 because of its design and the positive reviews it gets in comparison to other brands. It has style and good handling making it fun to drive while being fuel efficient. The knock on all other brands is that it misses out on the "fun to drive" aspect. For me personally, it is also a cost issue. All my needs, wants, and fancy desires can be achieved with the Mazda3, but at a price. I'd have to cut out half of these aspects to get a model that is more competitive in terms of pricing with the other brands.
Right now I am trying to decide between the Toyota Corolla and Kia Forte. The Mazda is simply on the bubble as I like it, but it comes down to value as well.
I obtained invoice reports from Car Cost Canada for each vehicle which has put me in contact with large dealers closer to the West end of Ottawa. Mazda is the only local dealer that is referred through CCC, which happens to be the dealer I visited when looking at the cars.
I'd like to buy "local" vs just going to these mass volume dealers, so I will be taking the numbers/offerings from these big dealers to my local dealer to give them a chance to beat it, or at least match and toss in some free winter tires.